CoppertoneDuring World War II, soldiers used a gelatinous substance, called "red vet pet", to protect themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, resulting in the new Coppertone sunscreen line. Coppertone has come a long way to improve its product. As they changed the product, the advertising changed over the years to appeal to the public. Although both of these advertisements are presented to entice people to buy Coppertone, the modern advertisement is more appealing than the 1944 advertisement; modern advertising has a better focal point, better action, overall feeling, better ambiance, better selection of elements and a better audience. The focal point of the 1994 Coppertone ad is noticeable because it is in the middle of the image. The focal point is what first caught the audience's attention and leads them to that place in the ad. When people look at a picture, they always read from left to right. At first, in this image, viewers would notice the blank white background. The plain background would encourage the reader to look to the right until they reach the girl. There, they would notice that the dark complexion of the girl's face stood out against the white background. Then, as the viewer moves to the right, they will get stuck in the white butt. Tan lines leading to the white butt will make the butt stand out from the rest of the photo. The girl also wears blue stockings which also help to bring out the buttocks. Finally, when the viewer reaches the end of the image, he will see the black dog pulling on the girls' buttocks. The thing that stands out most to people in the 1944 Coppertone ad...... middle of paper ...... amount of audience than the old ad, so that makes it more superior. Back when times were different, the older ad would have been perfect, but overall the newer ad is a much better choice. The new advertisement featured a perfect focal point that grabbed the viewer's attention. The plot of the new ad had higher quality details that made the ad better than the old one. The overall feeling and ambiance is also an abundant aspect of the new advertising. The selection of elements is another aspect that the new ad presents better than the old one. The new advertising is better systematized than the old one. Reachability is the aspect that makes the new advertisement better than the old one. Although the old advertisement has many interesting aspects, the new advertisement has a better focal point, better action, better feeling and ambiance, better selection of elements and better audience..