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  • Essay / Gabriella Cowperthwaite's film Blackfish is a case of propaganda

    Webster's Dictionary defines the term propaganda as "information - especially of a biased or misleading nature, used to promote or publicize a cause or point of view particular policy”. Typically, when a person thinks of propaganda, visions of war posters and short videos come to mind, originating from where they were widely used by the United States during the Cold War. Techniques such as "constructing a false mental image", "creating a dilemma", and "creating anger or fear through the misuse of information" are brought together to sell the viewer a filtered, compelling and entirely one-sided story in the hope to create a call to arms. However, what wouldn't usually come to mind is something like Gabriela Cowperthwaite's Blackfish (2013); an explanatory documentary consisting of biased facts, fake experts, manipulative images and a heavy reliance on the viewer's emotional response in order to present SeaWorld as a morally corrupt institution that would drive an orca to the point of madness and kill the one of their trainers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay While it's still possible that SeaWorld was not completely free of culpability in the events that may have led to Dawn Brancheau's death, Blackfish is certainly not a revelation on the matter. The documentary combines audio of the 911 calls during Brancheau's death with footage that has nothing to do with the event that took place. Not only that, but during the 911 call, the caller reveals that Tilikum still has Brancheau's arm and ate it, when in reality that never happened. They try to make it seem like the sheriff is working with SeaWorld to cover up what happened with Tilikum, when it turns out that the footage of the sheriff reporting from the scene simply didn't contain the whole story. Testimonies from former SeaWorld trainers are collected and presented to appear like eyewitness accounts, but SeaWorld claims that none of the trainers in the documentary were actually present at the park that day and had no real responsibility for it. The biggest manipulation is that the documentary shows a lot of footage with trainers in the water with orcas while talking about Tilikum, but SeaWorld also stated that no trainers were ever allowed to be in the water with Tilikum at any time since his arrival in Tilikum. SeaWorld after he was taken from Sea Land, where he allegedly killed another girl. We were led to believe that Tilikum was solely responsible for the girl's death due to two eyewitness accounts, but nothing official was ever presented to the viewer - more emotional manipulation. The documentary continually relies on the viewer to think that SeaWorld held the trainer responsible for his own death due to the repercussions of failing to follow safety standards, but SeaWorld felt that this was simply a very unfortunate accident. The documentary also proposes, through the voices of former trainers, that no staff member is adequately prepared to work with orcas. SeaWorld disputes these claims and reveals that each trainer is prepared for years to work with animals and meets numerous safety standards and must be respected to continue working with animals. It also tugs at the heartstrings in an attempt to generate outrage at SeaWorld when we are led to believe that.