A Comparison of Two AdvertisementsThe female advertisement could be aimed at middle-aged women. This is because it doesn't show a very young person in the mirror, like a teenager, and it looks like someone in their twenties or thirties. This might make it less appealing to young people, as it doesn't have the "fun factor" like funky designs. Male advertising may target an age group between 18 and 30, but older people will likely be tempted to buy the product as it could make men feel strong and masculine due to the design of the product. the bottle. The setting of the women's advertisement is a dressing table with flowers surrounding the product collection and the mirror. A lady looks in the mirror and we can see her reflection and an additional reflection that could be someone else's. The darker reflection in the mirror looks like an older woman, which could imply that the perfume makes her younger. If someone sees the ad of her looking in the mirror, which makes her look younger, they will envy her and decide to buy the perfume themselves. There are a few bottles on the table and the small bottle in front is the perfume. You can immediately tell that this is an ad aimed at women, as the flowers are very feminine and are unlikely to feature in a male ad. Having the feminine fragrance surrounded by the entire collection makes women want to get the whole thing. The setting for the men's ad is outdoors and was located on what looks like a cliff with the ocean behind. It's not very "busy"; it's just the bottle on a cliff with a sky background and a bit of sea. This could work really well with the male audience, as men are more likely to select just one specific point in the ad, like the bottle. The camera angle used for women's advertising is at eye level, on the side of a woman's face. but from the front for the other woman. This could be because it shows the transformation from when you weren't wearing the perfume to when you did. The artistic blur may have been used to give a romantic look to the image. The undefined lines in the soft focus could also make the female audience feel like they need something soft and feminine; it's an alternative for women to feel strong, protective and powerful, which are all very masculine things..