The purpose of the “Got Milk” commercial is to try to sell milk. The reason he advertises to young audiences is the footballer. They are trying to get men to watch the ad and just show a young man that drinking milk makes you strong like the person in the ad. The goal of using this type of appeal is to create the impression of the perfect person. The implication is that the product will inspire the perfection seen in this ad. This ad is more intermediate, quite formal, but the footballer is shirtless, which makes it really