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  • Essay / Adolescents obsessed with consumption because of the media...

    IntroductionExtensive research has recently been conducted on adolescent consumption expenditure. The total number of adolescents in the United States was 25.6 million. In contrast to the population, adolescents' total spending was approximately $208.7 million per year. Premature wealth increased significantly during this generation. Teenagers spend too much on materialistic products. This has also been a cause of increasing poverty and debt rates. The term “premature affluence” is a concept that describes when a group of people, particularly adolescents, have more income than one person can maturely manage (Piquero and Tibbets, 2002). The present research seeks to find the factors that contribute to the massive spending of adolescents in the United States. Teenagers make up a large portion of the population and businesses have recently started to realize their importance. Over the centuries, companies have shifted their marketing toward middle-aged men and women and now teenagers. They have developed several different techniques to attract teenagers and take advantage of their vulnerability. The effects of premature affluence weaken the economic status of families and adolescents become products of society. This affects our society because it hinders the future economic status of young adults, which can limit their succession to higher education and careers. Teenagers who spend too much money on materialistic products to fit in or to be considered cool are wasting a lot of income that could otherwise have been saved for necessities. Businesses have a major impact on teenagers. In addition, media, parents, friends, and peers also have a significant impact on adolescent decision-making. This research distinguishes the main factors that...... middle of article ...... extracted from the ScienceDirect database. Mangleburg, T.F., Doney, P.M., & Bristol, T. (2004). Shopping with friends and adolescents' susceptibility to peer influence. In Science Direct (2nd ed., Vol. 80). Extracted from the ScienceDirect database. Moschis, GP and Mitchell, LG (1986). Television advertising and interpersonal influences on adolescent participation in family consumption decisions. In Association for Consumer Research (Vol. 13). Retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6487Pechmann, C., Levine, L., Loughlin, S., and Leslie, F. (2005). Impulsive and self-conscious: Adolescents' vulnerability to advertising and promotion. In Jstor (2nd ed., Vol. 24). Extracted from the JSTOR database. Piquero, AR and Tibbets, SG (Eds.). (2002). Rational choice and criminal behavior: Recent research and future challenges. Routledge.