Nowadays, Segmentation, Targeting and Positioning (STP) is the most used strategic method in Marketing. This is the first of the available methods that are applied to create marketing models in practice. This model is beneficial when developing marketing communication plans as it helps marketers prioritize ideas and thus create and announce unique and appropriate slogans to communicate with different segments. This is a segment-based strategy rather than a product-based strategy. This strategy makes it possible to communicate more appropriate messages to the segments attractive to the product. SegmentationSegmentation is a marketing strategy that involves separating a broad target market into small groups of customers who share the common need to use or purchase the product to be marketed. Market segmentation strategies are used to identify these consumer groups and strategies are designed and implemented to make the product or service attractive to them. The medium as well as the product will be strategically placed in order to successfully achieve the ultimate marketing objective. Businesses and organizations can come up with different types of strategies involving different products and catchy phrases depending on the target product or segment. Targeting Once a company has successfully completed market-based segmentation into different groups, the targets will be chosen. As we all know, no single strategy will appeal to all consumer segments. Therefore, being able to come up with different strategies for specific targets is an essential aspect of marketing. There are three strategies generally used to identify the most profitable target. markets and they are as followsPositioningThe activities consisted of identifying a problem that needs to be solved in marketing or an opportunity to increase the brand image of a company or increase the sales volume by having an increased advertising reach and formulating A strategy based on in-depth market research, segmentation and supporting data is known as positioning in marketing terms. Positioning involves formulating a strategy using tactical phases of development to achieve an organizational objective. Generally, the positioning process involves the following steps Task 2 Micro-environmental factors There are six main micro-environmental factors which generally influence the business activities of Boots, each of the micro-environmental factors consists of a self-contained micro-environment in itself which is alone but allows interaction between other micro-environments. The six main microenvironmental factors are divided into two groups, one which has a direct impact on Boots and one which does not..