As we delve further into the 21st century, the way we communicate with media is also evolving. Newspapers are dying in print and making a transition to the online platform, television is also moving online so that consumers have the freedom to watch at their convenience instead of following the TV guide, and much of the media passes into the hands of the media. the public and they are taking control through camera phones and blogs. But advertising is one aspect of media that can still afford to put its efforts into all mediums, including magazines. Even though print magazines don't have the power they once had as everything moves online, I still think they have a lot of impact, especially when it comes to their advertisements. They are often full page and color and most magazines are about 50 percent advertising. Yet I find it troubling when it comes to women depicted in advertisements. Even today, women are often portrayed by stereotypes in the media. These advertisements are everywhere and in all types of magazines. Even though women have come a very long way in terms of equal treatment, there is still a long way to go. I think it's culturally conditioned in our heads, and advertising has a lot to do with it. So although women have become more independent, less submissive and more career-focused over the past 50 years, gender stereotypes and sexism in advertising photographs have not diminished. I believe that the embodiment of sexism in advertisements originated in the 1950s. A wide range of products would attract attention by stereotyping women and thus reinforce their role in society. For example, in a Schlitz advertisement, it says "Don't worry darling, you didn't burn the beer" (Fi...... middle of paper ......der stereotypes in advertising , the effects are This remains a big problem. Media images of women have largely contributed to their "second-class status in society. The media has limited their contribution to broader issues such as democratic debates and their role in". their personal lives. Distinctions have been made between sex and gender, the media is partly responsible for assigning men and women to distinct gender roles based on their gender. Women have been culturally conditioned to be. the weaker and more submissive sex, and the use of female stereotypes in advertisements has been a reality has validated these gender roles within society And although these stereotypes are not conditioned only by the media. , changing the way women are portrayed in magazine ads could potentially make a big difference in how women are perceived in society..