The current marketing strategy of Red Bull is based on the slogan “Red Bull gives you wings and ideas” which targets students and working male professionals. This marketing strategy undermines the company's market position and value share. Additionally, Red Bull has a limited product line that limits the company's ability to meet market needs. In order to solve these marketing problems, Red Bull needs to face competition, develop more products, target different consumer segments, use more effective product promotion strategies, and work on its brand position. If the company is able to consider these factors, it can achieve a better brand image and improve its market and volume.