First, the higher level of hedonic consumption among women can lead to impulsive buying. Shopping can be a hedonic experience that involves pleasure. Additionally, research has found that hedonic consumption is statistically correlated with impulse purchases and that women score higher on hedonic consumption than men (Tifferet and Herstein, 2012). Thus, women should demonstrate higher levels of impulsive buying. Second, women are more likely than men to suffer from anxiety and depression (Tifferet & Herstein, 2012). Perhaps women use impulse purchases to get rid of bad moods. Finally, evolutionary development in men could prevent impulsive buying behavior (Tifferet & Herstein, 2012). Thousands of years ago, men were responsible for finding resources and this may have required hunting skills. A hunt requires great caution in the timing of the “purchase,” meaning that if we strike too early, the prey will run away. Men can inherit this trait to be born with patience when it comes to making a purchasing decision. Conclusion – According to research (Tifferet & Herstein, 2012), we found that impulse buying has a gender difference and women are more likely to experience it. .- Furthermore, possible reasons that lead to impulsive purchases could be a higher level of hedonic consumption among women; women are also more likely to experience negative emotions and even mood disorders; or Men can be born with patience when it comes to making decisions for