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  • Essay / How does Jesper Stromback's four-dimensional concept...

    IntroductionThe aim of this article is to achieve a better understanding of political communication by critically examining Jesper Stromback's four-dimensional concept of political mediatization politics. The essay is divided into three parts as follows. The first part presents the concepts of mediation and mediatization, which contribute to the foundation of Stromback's theories. In the second part, Stromback's concept of mediatization of politics is deconstructed. Using such a concept, political communication can be seen as a process in which adaptations between politics and media as well as competitions between media logic and political logic are involved. The final section of the article highlights the limitations of Stromback's concept. and further illustrates the extent to which political communication can be better understood. Political communication, in this context, must be conceived as a process carried out under the functions of different variations beyond the spheres of media and politics. The Concepts of Mediation and MediatizationStromback's four-dimensional concept of the mediatization of politics can be seen as the application of mediation and mediatization in political communication. To better deconstruct his theories, the following paragraphs will present the two terms and their relevant characteristics that correspond to his concept. Mediation and mediatization must be conceived as two different concepts. Generally speaking, mediation refers to acts of message transmission, intervention or reconciliation between media institutions and other social actors or institutions (Mazzoleni & Schulz, 1999: 249). In mediated political communication, the media become central for information inputs and outputs in...... middle of paper ......l Communication, 16:3, 247-261.Schulz, W. ( 2004) Reconstructing Mediatization as an analytical concept, European Journal of Communication, 19: 87-101. Schweitzer, EJ (2012) The mediatization of electronic campaigning: evidence from German party websites in the 2002-2009 state, national and European parliamentary elections, Journal of Computer -Mediated Communication, 17: 283-302.Silverstone, R (2002) Complicity and collusion in the mediation of everyday life, new literary history, volume 33, number 4, pp. 761-780.Stromback, J. and Esser, F. (2009) Shaping policy: mediatization and media interventionism, in Lundby, K (ed.) Mediatization: concept, changes, consequences. New York: Peter Lang Publishing, Inc., p. 205-223. Stromback, J. (2008) Four phases of mediatization: an analysis of the mediatization of politics, The International Journal of Press/Politics, 13: 228-246.