"This is America" ​​addresses many common political issues within American society. Childish Gambino's song provides a multi-level analysis of “This is America” through its striking visuals and poignant lyrics The video conceptualizes oppression and gun violence while cryptically depicting society's dark and damaging relationship with the media. up to interpretation, but its message is arguably clear, the goal of the video is to illustrate the struggles faced by Americans in particular black people and the ease with which the media distracts our attention from the heinous truths that are part of. our society. Our attention becomes diluted when we are exposed to the spectacle that is pop culture, because Gambino manages to capture our attention rather than the chaos unfolding behind him. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay In the video, a shirtless Donald Glover, the performer who uses "Childish Gambino" as his musical alter ego, is featured. as the main character. The presence of Gambinos is a tactic to fully validate everything presented in the video. He is not only recognized as a highly respected actor, musician and writer, but also as a person of color. He has faced some of the difficulties that come with being black in America and therefore has an authentic perspective, allowing the message to be delivered successfully. He is a credible source to speak on such an issue, as is the video's director, Hiro Murai. Gambino is a primary source for depicting the harsh realities that come with being black in a white America, while Murai represents the poor living conditions. that come from being an immigrant. Both are credible sources to express all the scrutiny that comes with being a minority. This harsh reality is revealed through symbolism that is very apparent from the beginning of the video, when Gambino is presented as the embodiment of white America. Not only does his clothing represent those worn by Confederate soldiers, but it also represents a racist black stereotype that emerged in the 19th century whose sole purpose was to ridicule black people. And although the incorporation of these symbols conveys a very clear message, it may go unnoticed because the beginning of the video is very optimistic. The very first scene in the video is of a man strumming his guitar as Gambino slowly approaches while dancing in particulate matter to a steady, serene beat. The mood of this scene quickly evolves, however, as he draws a gun and shoots the hooded man. man who recently played his guitar. The purpose of this scene is to emotionally appeal to his audience of around 400 million people. The video takes many emotional directions ranging from joy, sadness and terror, thus intensely engaging its audience. Pathos is a mechanism used in the entire video from the beginning, and in each individual shot, reference to the apocalypse, until the final scene. One of the methods they used to elicit emotion was to place the shots at the most “feel-good” moments in the video. The shootings were intended to alarm and shock the viewer, creating a sense of urgency to address our nation's gun control policies. The weapons were handled deliberately while those who had been victimized were dragged across the floor and off the stages, demonstrating the value and pedestal on which the weapons