Advertisements are always around us, presenting new ideas and styles, demanding that we try each one. Sometimes they are emotional and catch us off guard. And sometimes they are very sexualized, making the food sensationalized without actually involving a woman. I am going to analyze a Nike ad with a woman in the image. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayIn the picture there is a young woman in her twenties. Her hair is wet, her skin is tan, and she's only wearing a sports bra and legging shorts. The clothes are tight and gray, very simple. She is bent over and her arms resting on her legs. It almost makes a P shape. Her head is high and it looks like she's making fun of others. There is text at the bottom of the image that says: "Just because you're a good girl doesn't mean you can't have bad legs." In the bottom right corner there is the Nike swoosh and the word "apparel" underneath. The image is very well done; the composition is well done. The way the body is placed with the text makes it very visually appealing. It works in harmony because of the simplicity of what the women are wearing and the easy-to-read text. There are very few colors in this room. The background is a very pale light blue. The woman has brown hair, tanned skin and is wearing a gray outfit. The text is all black. Having simplistic colors makes analysis easier. As mentioned before, the women are P-shaped, which makes them interesting to the viewer. There is virtually no depth to this image, it is simply a single sided image. This can be one of the downsides of advertising because there isn't much to look at. There is no movement in this image. Women are laughing, which shows that she is excited or excited about something. In this image there are various signs and semiotic codes. The first is a metonymic code. Looking at the image and noting that it is Nike, we automatically assume that the woman likes to work out and is very active in life. There is also an analog code. In the image there is the reference that she is a nice girl, very kind and sweet. However, this indicates that she may have bad legs. This is considered evil, not the devil or evil. This simply means that women will have killer legs, look stunning and amazing because they are wearing Nike clothing. Displaced code also makes up a large part of this image. Code shifting occurs when meaning is transferred from one set of signs to another. What this really means is that we can use phallic shaped objects to emphasize sexual tension. With almost every other image containing women, there is sexual tension when looking at the image. The women are bent over, dressed in barley. The text refers to the fact that she is fit and healthy, therefore she is gorgeous or sexy. I think the public will react to this both negatively and positively. Women can look at the image and believe in themselves that they look good on it and work hard to have bad legs. Or women may look at the image and think that there is something wrong with them and that they don't look like her. Men might view this negatively because some men think women shouldn't lift weights and shouldn't gain muscle. Or, men might look at it positively and think that the women in the image are sexy and.