Intelligence and development are energized to improve the quality or good enough quality of something from Southwest Airlines. Review of the Mission and Vision Without an idea, nothing could be done. An idea helps to give a direction and a reason, which can be an effective spark for everyone around us, even for ourselves, and in addition, to direct, to stimulate a vision. To succeed, one must recruit individuals as accomplices, employees or experts who agree with the company and who understand, recognize the mission of the company and intimately coordinate its vision. Creating shared visions and missions requires significant investment, effort, vitality and duty. ConclusionJustification if companies meet the standards of their declarations. Additionally, it is essential that each person within the company has their own mission statement so that their thoughts can develop a mission statement for that particular company. Without a mission and vision statement of where the business is going, they would not have a method on how they could build their business goals and what they would like to accomplish with the