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  • Essay / Einstein/Noah Bagel Case Study - 732

    It went public in August 1996 in order to earn an estimated $80 million from the offering. Expansion began quickly after new money filtered into the company, allowing more stores to open in various regions, from Washington, D.C. to Texas. A year after its IPO, Einstein opened its 500th store, making it the largest bagel retail company in the United States. This has enabled the company to offer a greater variety of breakfast products to customers, further increasing the number of customers visiting the