COMO Hotels and Resorts is a luxury international hotel group chain dedicated to providing an exceptional experience inspired by irresistible places to world travelers whole enthusiasts. looking for a unique and comfortable place to stay. The owner of COMO Group is Christina Ong and this group started its career since 1991 in London under the name “COMO The Halkin” (COMO Hotels and Resorts, 2018). Over time, COMO Hotels and Resorts has thirteen city hotels, adventure hotels, wellness centers and island hotels on all continents of the world except Africa. Each hotel at COMO Hotel and Resort is truly different. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayHowever, it would not be difficult to identify the most common aspect in each hotel (Ibid, 2018). In this group, a certain uniqueness develops, called the Asian spirit as a symbol of COMO Group's commitment to serving its guests by ensuring that their stay is full of peace. In other COMO hotels, they have not changed the guest perception of the hotel which makes them feel at home, instead of being local through the culture of each country to ensure that the Guests will always remember the hotel by the uniqueness of their design. To ensure that this business always stays on the right track, COMO group has 3 main keys of vision and values ​​such as passion which means that the group cares about all the needs of customers by offering a service that contains energy, warmth and spontaneity. Another thing is about creativity, which means that this group loves budding ideas and initiatives by inspiring their customers and finally, COMO group styles which are authentic, authentic and consistent, valuing integrity over quick fixes. According to Zoominfo (2018), Como Hotels and Resorts have a turnover of $756. 8 million fewer than 3,784 employees. Looking in depth at the market share sector of the COMO group, which has a statistic in 2010 consists of 3 city hotels (eighteen apartments), 2 resorts and umas and 1 Shambala estate. The hotels are located in Bangkok and London while the resorts are located in Parrot Cray and Coco Irelands. The most important aspect that differentiates COMO Group from other competitors is their Uma Ubud and COMO Shambala Estate in Bali and Uma Paro in Bhutan. As the total revenue of COMO Hotels and Resorts proves, this group has gained a lot of customers as its brands have become more popular in recent years. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a custom essayAs a statement from Kuno Fasel (CEO of COMO Hotels and Resorts) who mentioned a new updated brand identity of COMO Hotels. This group retains its individual property logos, but it should be supported by "by COMO". This means that another recognized group even has a different brand symbol, this one belonging to the COMO Hotels and Resorts group..