Table of ContentsSummaryIntroductionStatement of PurposeHistoryFindingsComparisonsConclusionSummary Advertising is a marketing strategy used by various businesses to create awareness about a product or service. For example, the document aims to ensure that important information about the Canadian University of Dubai is clear to the public. In most cases, the strategy is the best marketing tool because some people in other parts of the world are not aware of the institution. The institution provides a platform for professional learning, which is part of the vision championed by the President of the UAE. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The school has various advantages that give it competitive operational merit over others in the region. Furthermore, the research aims to determine the extent to which university operations affect Dubai and the UAE in general. For example, the country benefits in some ways from this institution. Additionally, a comparison between schools that offer similar programs is captured in the research to show the strength of the university in the region.IntroductionAdvertising plays a vital role in people's daily lives. In fact, it determines the personality you possess or how people perceive you. Advertising also impacts our way of thinking and our attitude towards ourselves and our environment. For many, advertising reveals ready behavior in various situations. Sometimes it is used to determine what is bad and what is good. People like to buy what has been advertised or what others recommend as good. Today, everyone is influenced by advertising, even without realizing it. As research shows, individuals have become slaves to technical and scientific progress, which advertising has skillfully exploited (Weir, 2015). The pressure of advertising is increasing every day and large sums of money are being used by companies to generate profits in the billions. In particular, advertising is described as a basic necessity and aims to become even more expensive. According to studies, the amount spent on advertising in most countries is enormous and aims to force people to use a specific product (Weir, 2015). Besides being an essential part of any business, it is linked to politics. This determines not only the purchase of a particular product but also the choice of a political candidate. It also establishes the path of political development of a specific country as well as the policy itself. As a business strategy to compel customers to buy their products and services, advertising began a long time ago. Its existence and use in the pre-age period is evident. For example, by a papyrus in Egypt containing information about the coming slave trade. So, based on the above summary of what publicity is and how it has been useful, this article seeks to publicize the Canadian University of Dubai (CUD) by demonstrating how it is a great institution, especially thanks to the implementation of Sheikh Mohammed's vision policies. StatementThe Canadian University of Dubai study and the vision of Sheikh Mohammed bin Rashid al Maktoum are important aspects of this study. As the objective of this article, the university's publicity will solely depend on Dubai's vision in achieving its goals. The advertisement of the Canadian University of Dubai under this article is intended to encouragereaders to see the benefits of being a student at this university. The advertisement is also expected to reveal the advantages of the Canadian University of Dubai over other international universities. ; however, not in a living way. The study answers the research question: “How the university became a great institution through the implementation of Sheikh Mohammed’s vision.” Notably, the research question is closely related to the thesis as the study shows how Canadian University Dubai is a great institution by describing its efforts to implement the vision of His Excellency Sheikh Mohammed.HistoryThe Canadian University of Dubai is one of the best universities in the United Arab Emirates. The university was established in 2006 to provide undergraduate and postgraduate education to new and permanent students in the UAE and other countries around the world. In addition to this, the university's mandate is to provide students with pathways to pursue their studies in Canada. Although the university is located in Dubai, its academic program is similar to the Canadian curriculum and educational principles. Thus, this provides students with the opportunity to study the Canadian curriculum while encountering and appreciating the cultural diversity as well as values ​​exhibited in the UAE. Based on the fact that the university has admitted more than 100 students of different nationalities and students of different ethnic backgrounds, students can develop bridges between cultures and continents in one of the most dynamic cities in the world. world. The main aim and objective is to develop the abilities of each student according to their academic level. and also improve one's social status, to be able to interact with the different cultures exposed within the university. The goal also focuses on transforming the student to become a lifelong learner and a full-fledged global student. For the university to achieve this, the management places a lot of emphasis on a student's academic performance as well as their extra-curricular activities within and outside the school. The lively atmosphere of the university and school offers the student something they can do, from sports to international travel to school concerts. Canadian University Dubai students are also allowed to participate in social activities such as team building, networking opportunities as well as community fundraising. Since its inception, Canadian University Dubai has seen tremendous changes based on the management, courses offered and the criteria of the admission process. The university, based on its vision and objective, has expanded the courses it offers and included important courses such as engineering, a business-related faculty which is also in line with the educational policies of the country. Notably, the university has witnessed the development of infrastructure such as new classrooms, library, computer rooms and catering outlets, simply to complement the stay of the students while the learning process is underway (Appendix 1 ). The infrastructure also helps teachers deliver their lessons during class hours. There are many benefits to students studying at Canadian University Dubai. Firstly, based on the cultural diversity exhibited by students from different countries, university provides opportunities to explore and socialize with other people and also learn their culture. For a long time, cultural challenges were considered a problem especially when obtaining a job opportunity abroad. Cultural variationscan in most cases constitute an obstacle to successive work abroad. Secondly, the university offers numerous courses ranging from business management to all engineering disciplines. This allows everyone to clearly select the course they wish to enroll in. Notably, as an international university, Canadian University of Dubai has developed infrastructure such as the Internet, as well as information technologies that help the student throughout their learning process. Additionally, the infrastructure allows them to gain the necessary exposure to machines, especially when they are engineering students. Thirdly, the university has a modern library containing all types of books. Secondary material has been reported to be a problem in most educational institutions. When books are available, it is easier for students to study effectively and conduct in-depth research, of course with the help of the Internet. Despite technological innovation characterized by the introduction of online libraries, it remains difficult for students to access these online databases. In fact, some online databases require passwords or even subscription fees, which most students may not have. Fourth, the school is surrounded by an effective environment and offers extracurricular activities such as team building, outdoor trips and community fundraising. Some of these activities expose students to new situations which, most of the time, help them throughout their studies. Fifth, most students face difficulties in increasing their tuition fees. With the Canadian University of Dubai, the problem is solved. The university provides scholarships to local students as well as international students. The university offers partial and full scholarships to students who achieve excellent results in their studies and who are financially unable to pay for their studies. In the case of a partial scholarship, the university council discusses with the student the best plan that will allow them to pay their fees without being pressured. Finally, thanks to the school's structure and partnerships with other universities, students can easily acquire transfer programs with other international universities. The program is effective because students can interact with students from other universities to share ideas and knowledge. Over the past five years, the university has seen many students benefit from such transfer programs. His Excellency Sheikh Mohammed is the Prime Minister and Vice President of the United Arab Emirates (UAE) as well as the ruler of Dubai (Āl, MMR, 2013). With his providence, Sheikh Mohammed bin Rashid Al Maktoum sets the example of a leader who has the interest of his people at heart, which pushes him to work for the realization of the aspirations and ambitions of his country as well as for the success of those residing in the United Arab Emirates. UAE Prime Minister Sheikh Mohammed is the kind of leader who possesses a unique ability to imagine and shape the future of his people by investing correctly and effectively (Balakrishnan, Moonesar, Awamleh & Rowland-Jones, 2017). Since he was sworn in, huge changes have been seen all over Dubai. For example, the pace of work has accelerated and many initiatives have emerged. Not only has the country achieved these successes, but the UAE has also achieved great achievements in a relatively short period of time. Based on these achievements, the country was ranked 35th among several other states with citiesdeveloped cosmopolitans. When it comes to infrastructure, there is clear evidence of ongoing multi-billion dollar global development processes, as well as a resolutely constructed integrated growth and development strategy (Balakrishnan et.al. 2017). Through the ideology of Sheikh Mohammed bin Rashid Al Maktoum, people learned that ambition is unlimited. The leader believes that objectives, as well as aspirations, are best acquired by building teamwork that will work as a unit to achieve the set objectives (In Benlamri & In Sparer, 2017). His vision aims to make Dubai a commercial and financial center, both regionally and internationally. Sheikh Mohammed bin Rashid Al Maktoum understands that the challenges will continue to revolve over the next two decades as long as no intervention is made. . The performance bar, rapidly evolving technological developments, advanced concepts of modern management, effective customer service as well as satisfaction are key factors for growth and development (IBP, INC, 2016). Likewise, when a person fails to apply his or her skills to develop resources, unleash talents and capabilities, serve the business community, create an excellent business atmosphere, support private sectors, foster the spirit of creativity and encourage businesses, then the challenges continue to come (Masqud & Medforth, 2015).ResultsEmbarking on the path of sustainable growth and realization of the UAE, the vision presented by His Excellency Sheikh Mohammed should conform to the educational policy and the program taught at the university. This will require not just learning, but also a profound transformation in the way people think and act. To develop a more sustainable environment and engage in issues related to sustainability, as envisioned by Sheikh Mohammed bin Rashid Al Maktoum, Canadian University of Dubai must become a changemaker in sustainability. The people of the UAE need skills, knowledge and values ​​that will enable them to contribute to sustainable development. Thus, education is paramount to achieving sustainable growth through the visions presented by Sheikh Mohammed bin Rashid Al Maktoum. Ideally, not all types of education support justifiable developments (Masqud & Medforth, 2015). Training that could promote economic growth could also lead to an increase in unsustainable forms of consumption. It is therefore essential, even for the government, to observe what is taught to students in schools. Well-established approaches to education for fostering sustainable development are known to empower learners. Furthermore, it is necessary to make informed choices as well as responsible actions that will guarantee integrity, economic viability and a just society for present and future generations. Sustainable development education aims to raise the skill level of students, which then allows them to reflect on their actions and future cultural, social, environmental and economic impacts from a local and international perspective (Omar and Mohammed , 2005). Students must also be motivated to act in a complicated situation in a sustainable way. Sometimes this may require them to find a new direction and participate in social and political processes that help lead their societies towards sustainable growth. Based on the results, education for sustainable growth must be clearly understood and integrated. as an essential element of the fundamental concept of lifelong learning. Just like the Canadian University of Dubai,it is their responsibility or mandate to intensively address sustainable growth issues and foster development skills (Omar and Mohammed, 2005). Canadian University Dubai provides education that matters to the Dubai government. , and it is truly relevant to every student in light of today's economic challenges. Sustainable development education, one of the goals of Canadian University Dubai, is considered a holistic and transformational type of training that addresses learning content and outcomes. Therefore, Canadian University Dubai not only educates on issues related to climate change, poverty levels and consumption sustainability, but also creates an interactive and student-centered (Levi, 2010). The Government of Dubai demands with high regard for the vision presented by Prime Minister Sheikh Mohammed, to move from teaching to learning, which the Canadian University of Dubai is effectively achieving. There is also a need for transformative teaching and action-oriented formal and informal learning. Only when this is the case will it then be possible for the Dubai Government to achieve the goal and vision for the country presented by His Excellency Sheikh Mohammed. International recognition of Canadian University of Dubai as a center for sustainability education has grown significantly. With growth evident for over a decade globally, there is clear evidence that Canadian University Dubai is one of the best places for students to study and understand the challenges they may face in the world outside. ComparisonsFrom the Canadian University of Dubai and the vision of Prime Minister Sheikh Mohammed, several findings place the university at the center of the competitive advantage of other universities. Firstly, the publicity aspect is exhibited by the mission of the Canadian University of Dubai (CUD) and the visions of Sheikh Mohammed bin Rashid Al Maktoum. The university's mission focuses on building the capabilities of students by promoting their education based on a relevant Canadian curriculum. As an international university, Canadian University of Dubai has admitted many students from diverse ethnic backgrounds (Levi, 2010). The university has notably incorporated structures such as innovation centers which aim to help or assist university students throughout their studies. The Department of Information Technology aims to equip students with technological skills. With these skills, students will be able to solve problems related to technical information. Based on this, His Excellency Sheikh's vision is to create a country familiar with the latest technologies (In Benlamri & In Sparer, 2017). Secondly, the university also offers management courses, which include human resource management. Such a business course is taught to equip students with management skills and technical know-how to interact with other people (Sarabdeen, El-Rakhawy & Khan, 2011). For example, when a student is in a management position, they may be able to use these skills to effectively fulfill their role and duties within the company. Additionally, a student employed in a customer service center can interact easily. demonstrate a high level of competence and professionalism in the performance of their duties within the company. The vision of the Prime Minister of the United Arab Emirates is to ensure that his country and its people can adopt the.