Macro environmentThe macro environment is an environment that cannot be structured by a company, the environment is natural, political, social, etc., these are important devices that do not are not controllable and which affect the decision-making of an association. which could change his performance and tactics. Actions that affect the entire industry The demographic environment is a component of the marketing environment and includes vital points such as population growth, age distribution of the population, educational groups, ethnic groups, household structure and the geographic movement of the population. Moreover, each state produces demographic statistics, which could affect the market, sudden changes in demographic information are essential to infer market decisions, this could be used to detect prospects and decrease in demand…… Basically, it is the study of size and characteristics. of population.Subtopics for demographic environment: -Population growthThis is the number of people in a particular population that generally increases over the years (future) depending on the number of birth rates and the rate mortality as well as the movement of people from different countries which is also known as migration, whether emigrant or immigrant. Population size is a major factor because it can affect the amount of goods and services provided, for example: if there is a larger population in a certain country, it means the country needs to increase the number of services provided to support the growing needs (requirements) of the population, if the country is a less economically developed country, this means that there is overpopulation where resources are not sufficient to meet the needs of the public, resulting in less development for business and ...... middle of paper ...... Taking the event into account, managers must remain alert to regulatory changes that will affect manufacturing. Public Citizen Action Managers must make the right decisions even if they are questioned by citizens, managers must also continue to maintain an accessible relationship with everyoneLocal publicsThis may include residents of the region and other societies.Large publicOrganizations need to be concerned about the opinions and observations of the general public regarding their production and actions in a souk, these can affect customersInternal publicsThe internal public are units of people within your own company, these are units consisting of employees, directors, researchers and CEOsMedia audiencesThese can be essential because they present different characteristics to the customer and other people, they can include new printing paper, radio broadcasts and other readable items such as magazines