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  • Essay / Fast Food Advertising and Childhood Obesity - 981

    Oliver says it is this change in a child's diet that should be blamed for the increase in childhood obesity over the past thirty years, not the value of meals at McDonald's. In a recent study by Jennifer Poti, Kiyah Duffey, and Barry Popkin, they found that "a Western dietary pattern outside of fast food, although primarily obtained from grocery stores, was associated with overweight/obesity, so that fast food food was not" (8). According to The Free Dictionary, a Western diet is defined as one high in saturated fats, red meats, "empty" carbohydrates (junk food), and low in fruits and fresh vegetables, whole grains, seafood and poultry Their research supports the idea that it is not the consumption of fast food that leads to overweight/obesity, but the eating habits surrounding them. consumption of fast food which is probably the cause Poti, Duffey and Popkins also noted in their study that “supermarkets, which offer fresh produce but also sugary drinks and chips, may contribute to purchasing habits. both healthy and less healthy; for example, foods consumed by American children in retail stores were found to be similar. compared to fast food in terms of total solid fat and added sugar content" (8). Although it can be argued that fast food is a factor in today's high obesity rates, there are