“One man's gossip may be another man's news, but the distinction between the two is often the key to determining whether the press is guilty of invasion of privacy. » Whether the article is newsworthy or the information is true, it is a civil offense to invade another's privacy. The appropriation of name and image is one of the four forms of invasion of privacy which is defined as follows: whoever appropriates for his own use or for his benefit the name or image of The other is responsible towards the other for invasion of his private life. Like any other crime, there are cases that have different forms of defense and information that the plaintiff and defendant must defend to prove civil right from wrong. In an action for appropriation, two torts are included, called commercialization and right of publicity. Someone who wishes to remain private from family and friends is defined as commercialization. Using their name, image, likeness and voice for advertising purposes goes against their wishes. With the right of publicity, one cannot implicate celebrities, movie stars or athletes using their name, image, voice, etc. without authorization, because advertising could reduce their economic value. When examining each case of appropriation of the name and image, whether commercialization or right of publicity, the complainant must prove that his name and image have been used without authorization in a advertising and that the advertising which concerned them was widely disseminated to the public. When it comes to appropriation of a name or likeness, there are many defenses that can be considered throughout the process of a case. The nine different defenses you can use for appropriation are middle of paper for actual purposes or for substantive expression. In addition to First Amendment defenses, there is a defense called Media Advertisements. This defense occurs when mass media outlets can run advertisements for themselves using names included in their coverage and causing no harm. Consent is when the subject has given consent to use their name or likeness for advertisements or publicity, which is the best appropriation defense to win a case or prove they are right. When lawyers, businesses, or corporations have contracts that subjects must sign, it means they have consent from the participants or subjects. Last but not least, there is the incidental use test, which states that a person's name can be used very briefly and does not affect the person or medium in which it was used and that it does not has not been used to make a profit or gain. in commercial advantages.