The success of a business largely depends on the managers appointed by businesses to ensure that business objectives are achieved and to achieve this they must be aware of the environment in which the business operates because unless they know the operating environment and the risks and challenges it poses, they will not be prepared to adapt to the changes required to manage business operations successfully. These changes can be internal, such as company culture or location, which are at the discretion or control of the manager, or external, such as social influence, which is generally beyond the control of the business leader. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Company culture, also known as corporate culture, refers to beliefs and values ​​and influences the way employers and employees interact within a company. For a business to thrive, it must be able to translate all of its values ​​and beliefs into actions. An effective corporate culture is one that is practiced and implemented by management and employees and provides a conducive environment for employees to perform their work optimally, thereby achieving the company's objective. It is also important that managers and employees embrace change because it gives them the opportunity to meet consumer needs better than their competitors. For example, Aldi, a privately owned retailer, retained the Canstar Blue Satisfied Customers award for 2019 due to its value for money, innovative weekly special buys and super savers for the seventh year in a row, beating its competitors, Woolworths and Coles in terms of overall satisfaction. , Aldi was also the only retailer to receive five stars. Aldi has worked hard to improve the quality of its products and the freshness of its fruits, vegetables and meats. This indicates that managers and employers, when given the opportunity or when experiencing change, are able to make positive changes to their products to meet consumer demands and understand and deliver better than their competitors . Another example is Kmart, an Australian discount chain that beat competitors Target and Big W in consumer satisfaction, according to Roy Morgan. Kmart offers a variety of good quality products at lower prices, making it a favorite among Australian shoppers. Over the past five years, Kmart saw its sales increase by 9.4%, while for the comparative period, Big W declined by 2.2% and Target declined by 4.1%. This implies that Kmart has a successful business culture in which employers and employees ensure that key business objectives are achieved by keeping pace with the demands of the Australian customer. Social influence refers to factors in society, including beliefs and values ​​that affect consumer trends and spending habits. Some managers and the company they represent may respond very quickly to these changes, while others may take longer to respond to social changes. Businesses involved in manufacturing or clothing are easily affected by social changes because consumer beliefs and needs are constantly evolving. For example, a current example of social influence is the Covid-19 outbreak which is severely affecting businesses and wreaking havoc on the economy. The spread.