For this idea to work, it must convince the consumer that “ugly” products are just as good as “premium” products. In the articles “Putting Ugly Produce on Tables” and “Inglorious Fruits and Vegetables,” they both share the idea of ​​selling “ugly” produce at a discount. This way, consumers are more likely to purchase the “ugly” products, as they see that these products are cheaper than the more expensive “high-end” products. Some may say that this may not work because even though it is a discount, many people might now want to buy "ugly" products because they see them as less notorious and bad taste. The "Inglorious Fruits and Vegetables" webpage has a video where they explain how they got consumers to start buying the "ugly" products which can also be used to convince consumers here in the United States. What they do is start handing out soups and juices made from the “ugly” produce available. This way, they were able to show the consumer that “ugly” products are just as good as “high-end” products, but less expensive. Showing that if supermarkets and grocery stores started doing this, it would encourage consumers to start buying "ugly" products ».’