The media has one of the most influential impacts on what is considered beauty in society (Bromley, 2012). Women spend thousands of dollars on products and cosmetics to achieve the unrealistic and unhealthy look of models in advertisements (Valenti, 2007). In the most extreme cases, women who feel that their unhealthy weight goal is not being met turn to extreme eating disorders such as anorexia nervosa, bulimia, and binge eating (Cunning, 2011). However, despite the unrealistic framing of models in advertisements, women are still lured and pushed toward the “perfect” image presented by the media using race, youth, and sexuality (Bromley, 2012). Victoria's Secret "I love my body" lingerie campaign was criticized for this mission. The reason this ad was chosen is because of its irony. Victoria's Secret is trying to promote healthy bodies and encourage women to love the skin they are in, which is at odds with the image portrayed in the campaign. Advertisements aim to convey very specific messages (Valenti, 2007). As individuals attempt to decode these messages, women gain perceptions of what the media thinks about beauty, resulting in multi-million dollar industries due to lack of self-esteem (Joey, 2003). Magazines often use images of young models to promote lingerie. In the case of the Victoria's Secret ad, the target audience is teenage and middle-aged women, since the models in the ad appear to be young. In this ad, beauty is seen as youthful since all the women in the photo appear young, with no signs of aging. Young-looking women in advertisements are seen as vulnerable and show the weakness of women in a patriarchy...... middle of newspaper ...... are more touchy and told what they should look like and be perceived by the media. Akon's song "Sexy Bitch" supports the idea that women are viewed as sexual objects by men. “I'm trying to find the words to describe this girl without being disrespectful” shows how being called a “hot slut” is positively influenced. Although advertisements may be considered harmless, it must be recognized that the media has a significant impact on a woman's life. self-esteem. Marketers use impeccable models in their advertisements in order to attract women and drive marketing consumption of their product. As women try to achieve their unrealistic body shape, they turn to extreme diets and eating disorders to achieve their goal. Even if these goals are unrealistic, women remain attracted to the media. The media therefore have a significant impact on women's health and self-esteem...