Music Video AnalysisAphex Twin – Come to DaddyThis Aphex Twin video is definitely one of the most different music videos I have reviewed. He interweaves elements from different genres, to create a video so different from reality; he shocked the nation upon his release. The director, Chris Cunningham, wanted to have an impact with this video which he produced with great style and distinction. Story/Story The video begins with a fairly soft and dark atmosphere, where we see an old woman walking her dog. The dog, however, is not the little barking dog you would expect an old lady to have. On the contrary, he is large and seems rather aggressive. This could be a subtle connection to the rest of the video, as it reflects the nature of what is about to happen. The old woman comes across an old television set abandoned in the middle of a building, which creates a tense scene as the music in the background changes pace and pitch. The dog begins barking at the television, which is broadcast in a mixture of normal and slowed-down time. You can tell something is about to happen, because the mood has just completely changed. It went from peace and ambiance to fast and heavy music. You then see a head appear on television that seems vaguely human; just distorted. At the same time, you are shown a group of young girls in another part of town, but their faces are different from what you would expect of a pre-teen woman. They all have the same face, or at least a very similar face, to the one seen on television. The video continually switches between these two scenes. As the video progresses, the old woman... middle of paper ... good picture of what this creature looks like. When the old woman watches the evil face on TV, you get many shots of her from above, which gives you a feeling of superiority over her. As this woman is terrified by what she sees, you would have the idea that you are bigger than her. In addition to high shots, this video also features low shots, mainly when the camera looks up towards the apartments. You feel a sense of inferiority towards them, as if they have cornered you and the monster/man is about to attack because of this. “Come to Daddy” has many qualities that set it apart from the rest of the music video industry. This is mainly due to the directorial skills of Chris Cunningham, as well as the editors who created the feeling of horror and uniqueness that this video conveys..