Table of ContentsProduction and Usage ContextInteractive FeaturesMaking an ImpactConclusionThis case study will examine how audiences engage and participate with a cross-platform product – The Netflix Original Series , The Witcher, 2019.Say no to plagiarism. Get a Custom Essay on "Why Violent Video Games Should Not Be Banned"?Get the original essayMultiplatform television, alternatively recognized as multiplatform entertainment or transmedia storytelling, is a method of storytelling that is broadcast across multiple entertainment channels and which provides audiences with a substantial selection of opportunities to engage in a story world through content, products, activities and social spaces across a wide variety of social media platforms. Streaming live and on-demand content to connected devices including: PCs, tablets, smartphones, gaming consoles and connected TVs. Increased competition brought about by escalating technological convergence and digitalization has prompted media institutions to reposition television as an active medium to enable audiences to interact with content producers and other audience members via interactive secondary displays, such as social media and promotional events. Traditionally, the remote control was the only interactive feature used by passive viewers. Now audiences can effortlessly access a second screen to dynamically engage and interact with media producers and other audience members. Production and Usage Background The Witcher series operates under Netflix Inc, an American media service provider and production company. The company's core business is its subscription streaming service which offers online streaming of a library of films and television programs, including those produced in-house, in over 190 countries. As of April 2019, Netflix has more than 148 million paid subscriptions worldwide, including 60 million in the United States, and more than 154 million total subscriptions, including free trials. Netflix uses the term "original" to delineate between films and series exclusive to its platform and those that are bundled from other studios after being made available elsewhere. Original can refer to content such as "The Witcher" that is self-produced, programs like Narcos that are exclusively licensed from other studios and marked as Netflix originals, or licensed content such as "You" and " Riverdale” which can be broadcast on television. in some markets, but stream on Netflix in other parts of the world first. Interactive Features Viewers are encouraged to use interactive technologies to enhance their experience in the fictional universe of The Witcher and other broadcast series. Netflix has released a synergistic map of the setting of The Witcher, better known as "The Continent." The site is full of snippets of excess information that enhance the characters' stories and draw you deeper into the realm of The Witcher. However, the key element that makes the site so attractive is the visual presentation. The site is a treasure trove of superb design components, intelligent and engaging interactivity and CSS animation, all conglomerated to convey a storytelling experience of the highest level. Viewers of the fantasy drama can use the map to trace the timelines of Geralt, Yennefer, and Ciri, as well as depict all notable events in the continent's history, including the Nilfgaard War and the immense