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  • Essay / Samsung Case Study - 617

    The Samsung Group is a business conglomerate based in South Korea, comprising a number of subsidiaries. Samsung's main focus is electronics, heavy industry, construction and defense industries. Other major insurance subsidiaries include Samsung, advertising and entertainment companies. Samsung is one of Korea's largest companies, producing nearly a fifth of total exports. Company History: Samsung was established in 1938 by Lee Byung-chull as a trading company located in Sudong. The business started as a small grocery store, trading in produce produced in and around the city, as well as their own noodles. The company grew and soon expanded to Seoul in 1947, but left after the outbreak of the Korean War. After the war, Lee expanded into textiles and built Korea's largest woolen mill. Successful diversification has become a growth strategy for Samsung, which has rapidly expanded into the insurance, securities and retail industries. Samsung focuses on reshaping Korea after the war with an emphasis on industrialization. Samsung entered the electronics industry...