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  • Essay / Monsanto: A Sustainable Agricultural Business - 593

    Farmers, particularly soybean and cotton producers, make up Monsanto's largest customer base. Round Up, the glyphosate-based herbicide developed in the 1970s by Monsanto, is used by approximately eighty-eight percent of all American farmers (Gregory, 2013). To make this even more attractive, the development of Round Up-resistant seeds, essentially genetically modified seeds, which Monsanto developed and owns the rights to, has allowed farmers to spray crops at will, knowing that weeds will be killed and Round Up-resistant crops will survive. . According to Chris Holman, a patent attorney and professor at the University of Missouri in Kansas City, Monsanto is similar to Microsoft in that it dominates this particular community of farmers, just as Microsoft dominates the computer world with the Windows operating system (Gregory, 2013). Monsanto's patent on the chemical composition of Round Up has expired, opening the door for other companies to develop similar herbicides. As a retailer who sells the product and now others like it, I have seen the very expensive Round Up herbicide become much more of a product...