Video games were invented in the early 20th century and many children under the age of 20 were immediately drawn to them. Many video games started as an arcade game, which in most cases cost less than twenty-five cents. It then evolved into home consoles that you can play on the TV. Today there are enhanced handheld consoles and TV consoles for a better gaming experience. Many companies such as Microsoft and Sony create video games, but still offer their other (non-gaming) products. Nintendo, a popular video game company, only focuses on video games. This raises a good question: why is this a popular company? Well, Nintendo helps communities, hit games, and how their improved consoles provide a better gaming experience. To begin with, Nintendo was founded in 1889 by Fusajiro Yamauchi in Kyoto, Japan (IGN). Today, Nintendo is operating efficiently and all thanks to its current president, Satoru Iwata (IGN). The president of Nintendo of America is Reggie Fils-Aims (Ryan 257). The people at Nintendo work hard to achieve great success and it all started with one man and his big ideas. Nintendo worked hard to make the first consoles that helped them get a jump start on success, but unfortunately the downfall almost crushed them. the reputation of their company. In 1980, one of Nintendo's talented inventors, Gunpei Yokoi, saw a man playing with his calculator, which gave him an idea, a small battery-operated game (Ryan 10-11). Game & Watch was that game and it came out in 1980 and allowed the player to look at a ball and hold it in the air with buttons (Ryan 10-11). Later, Nintendo made television consoles. In 1983, the Nintendo Entertainment System or NES was released and games like "Super Mario" and Legend of Zelda" became popular...... middle of paper ...... Elementary school decided to make play students for 5 minutes of “Just Dance” and as a result, delays were reduced (Hellmich). At the same time, libraries used video games to attract the attention of adolescents. They used the Nintendo Wii to bring them to the library and as a result, the children came even if there were no video games at all (Pham). This attracted attention, but the DS taught the students to learn English. Girls attending Joshi Gakuen Girls' High School in Tokyo learned English using the Nintendo DS and the students enjoyed learning (Kageyama). Nintendo has exceeded the limits of video games. They didn't let any mistakes get in their way. They helped communities with their games, their products were successful and brought quality to their games. The reason why they are popular is their creativity. They make games and life fun. They made the world more creative and more fun.