Talking to the Mouse“Here, however, we don't look back for very long. We keep moving forward, opening new doors and doing new things, because we are curious...and curiosity keeps leading us down new paths. »― Walter Elias DisneyThe Walt Disney Corporation has kept this curiosity as its driving force for more than 50 years. . Disney is one of the most famous and successful entertainment and retail companies in the world. Disney was founded on October 16, 1923 by Walt Disney and Roy O. Disney as Disney Brothers Cartoon Studio. It first rose to fame as a leading organization in the American animation industry. It later branched out into live-action film production, television and theme parks, leading those industries as well. Since 1986, it has expanded its existing operations and introduced other divisions such as: theater, radio, music, publishing and online media. The mission of The Walt Disney Company is "to be one of the world's leading producers and providers of entertainment and information." Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. "Each season, the world discovers Disney in new ways, from new rides in the parks to new interactive experiences in the other divisions. A company that has so much to offer its consumers must operate with a strong communications system, which works across a wide range of business areas, Disney has created a system that excels in internal communications, branding, risk and crisis management, and marketing strategies. with newer and innovative technologies...... middle of paper ...... consistent marketing plans have made this company a model for other companies large and small.BibliographyAnderson, H. ( June 21, 2007). Retrieved April 1, 2014 from http://strategicbrandmanagement.blogspot.com/2007/06/disney-brand. htmlCheryl. commercial excellence. Public relations legal advice RSS. Retrieved April 1, 2014 from http://www.legalpradvice.com/disneys-approach-to-business-excellence/Mucha. (2002, April 5). Zenia Mucha | The Walt Disney Company. The Walt Disney Company. Retrieved April 1, 2014 from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/zenia-muchaZalabak, P. (2012). Strategic organizational communication. Fundamentals of organizational communication (8th ed., int. ed., pp. 323-354). Boston [au: Allyn & Bacon.