Table of ContentsAdvertising FalsificationCompromising on Security IssuesUnfair Trade PolicyUnethical PracticesCarrefour is a France-based multinational retail corporation that began operations in 1958. According to data, it is the largest supermarket chain in Europe and the fourth largest supermarket chain in the world. Carrefour is present in more than 30 countries in Europe, America, Asia and Africa, such as Albania, Austria, Bulgaria, Belgium and Brazil, China, Egypt, Georgia, Japan, Iran, Indonesia, India, Jordan, Kuwait, Malaysia and Morocco. , Macedonia, Pakistan, Portugal, Taiwan, Türkiye, United Arab Emirates and United Kingdom. In order to adapt to the different cultures of different countries, Carrefour has followed different commercial slogans for many years since its creation. The operating slogan of each country is therefore different from that of France. Carrefour entered Malaysia in 1994 but sold its 26 major supermarkets to AEON Group in November 2012 due to various business factors. The two supermarkets in Kota Damansara and Jalan Ipoh were first renamed Carrefour to AEON BIG. Subsequently, other hypermarkets also began to change their name to AEON BIG. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay From my research on Carrefour, I found that there have been many incidents affecting the company culture of the company in various locations. Although today's technology can be used to make significant progress in reducing time and distance in global business relationships, social and cultural differences remain a significant barrier to effective communication. Culture not only affects how people eat, dress, live and travel, it also affects their beliefs, values ​​and means of communication. The communication process usually takes place in a specific cultural context and is based on a unique normative belief. In this study, I found that Carrefour managers were not performing well in terms of staff development because of communication. Carrefour's corporate culture and management style, as well as the hierarchical structure of its employees and its almost parental attitude, are typically French traits. However, this culture helps the company attract and retain a loyal and dedicated workforce. However, as competitive pressures mount, companies realize the need to find ways to make the most of the ideas, talent and energy of all employees. Although Carrefour is also very good at adapting to the culture of other countries, Carrefour needs to add different new elements to its business approach to cope with market changes as new market demands evolve. Here are some of the negative events happening at Carrefour. These events will seriously affect Carrefour's corporate culture and image. Falsifying advertising Global retailer Carrefour fined $2. 69 million for false advertising before the French high court. The reason is that for years, French consumer groups have accused Carrefour and other retailers of using inaccurate low-price advertising and low-cost products and of collusion with suppliers. At the same time, Carrefour's competitors accused it of illegally selling at a price below cost. But the Associated..