Confidentiality: a familiar word or distant from Big Brother? Privacy is not a new word; However, with the advent of technology and social media, its meaning is evolving to become a less familiar and perhaps stranger and more distant word, as predicted by George Orwell in 1984. Privacy means different things to different people, but in most cases it is subject to people's inherent character, upbringing and unique cultures. According to Wikipedia1, privacy is “the ability of an individual or group to isolate information about themselves and thereby express it selectively.” Despite the definition, most people choose to select and reveal more information about themselves. However, in my opinion, privacy is one of our fundamental rights, protected by the Fourth Amendment Bill of Rights and essential to the physical and mental well-being of all people to some extent. In the age of Facebook, Instagram, and other social media channels, privacy isn't what it used to be. This no longer seems to matter to the notion of freedom that so many people share. Global digital advancements have almost eliminated all barriers that existed to protect privacy. People's many appearances on social media now represent their personal brand that they celebrate with so much pride. It is important to note that we no longer own the photos or posts we publish online. Ironically, today people compete on their social appearance and everyone has become a marketing pro. It seems that people actually enjoy not having privacy by constantly checking their activities and locations, updating their status with what they are thinking and wanting to express their feelings, and tagging each other in their posts. ... living environment. paper......monitor us at all times to control their power. With our silence and ignorance, we help the government destroy our privacy. The more we expose ourselves, the more we fall into their trap of consumerism, capitalism and even run risks to our physical safety. Many people claim that many companies such as Google and Facebook are taking steps to control people's privacy online, but how effective exactly are these control measures in response to government pressure and how can we trust them? to these giant companies to defend our rights? At a time when companies are competing for consumers' attention and consumers are losing interest in their privacy, there is no longer net neutrality and I fear that the word "privacy" will become a word dusty that we only find in history books once they are put in place. of us who have truly experienced privacy are long gone.