One of the main topics of interest in the linguistic landscape is the choice of language in public signs in the bilingual or multilingual urban space. For Urdu speakers, place names like Allahabad, Hyderabad, Muzaffarnagar and the landscape are inextricably linked. These place names show a connection with the place and Urdu culture. Place names have origins and stories related to the history, mythology and cultural knowledge of the group. This is also reflected in road and road signs, which can also convey cultural knowledge. Urdu speakers are a good example of a community that has shown that its culture is linked to its