My business plan is to draw, paint, take photos, and design illustrations for musicians' album covers. My main target audience is musicians who are new to the music industry and need ideas, or musicians who need a design for a new logo or album cover. There are bands and many solo artists who create music daily, which may lead to a lack of customers. should be rare. Because of the audience, music is more about marketing the artwork and is becoming more and more important because it is the first thing the customer will see. As the artwork is important, it should be similar to the music. For example, if the music was "hippie", then the cover would be filled with bright colors. But if it was influenced by heavy metal, it would have dark colors. With the different styles of music, I also have to think about the different age groups especially when I'm advertising. To attract customers I will add a consultation page, which would allow my customers to come to the store, or chat by email if they have a busy schedule, with their band/manager or even just a solo artist, to discussing the genre, song names and design they wanted on their album cover. Many musically talented bands have lots of ideas but aren't able to put them into pictures. So if they gave me a few words, a photo of themselves or even names of songs from their album, I hope I can create what they want. Also to make sure they will be happy with the designs I will then give them a portfolio of drawings, photos and different designs on the writing which can go on the album if necessary and they can agree on a design before it is produced in a large scale.To compete with other retailers, artists and dealers, I will ensure that all my artwork is unique compared to other artists, ensuring that they are different from other works of art already on the market. In some circumstances, I might promote my works informally over lunch rather than in a formal meeting. This may depend on the buyer. I will advertise on popular social networks, on television and on different radio stations. Also on a poster advertised in recording studios, colleges, universities, theaters and even schools. Even advertising in newspapers and music magazines would interest the public..