Introduction: An advertisement is a notice or announcement in a public media outlet promoting a product or service (“advertisement”). Companies use various forms of media to push their advertisements, as seen on television, on billboards, in newspapers, magazines and are even heard on the radio. Print media advertising refers to the use of advertisements in physically printed media. This includes platforms such as newspapers, magazines, billboards and posters. Even if consumers do not always pay attention, the repetitive flow of the constant bombardment of advertisements they receive becomes anchored in their brain (Berkers, 2014). The power of advertising and the large scale of its production allow it to shape opinions. With the constant access to advertisements through various media platforms that people now have access to, the influence of advertisements on a person's individualism or values ​​has increased. Many products are purchased not because they are “necessary”, but rather because the strong advertising of that product has made consumers want it. If companies are able to get people to buy products simply through clever and innovative advertising campaigns, it means that the perpetual stream of product promotions has not influenced society's perception or shaped opinions. Advertisements found in magazines alone generate more ad impressions than television or the web in a half hour (McPheters & Company), meaning they often reflect and shape society's values, creating and thereby supporting misinformed ideals and stereotypes. Gender in advertising influences the way individuals are shaped and encourages assuming an appropriate gender role...... middle of article...... the representation of women in advertising is due to the he hyper reality in which the world of advertising takes place, which requires clearly demarcated gender roles. Advertisers' use of gender rather than sex creates this hyper-realistic world. The term “sex” refers to the biological distinction while “gender” is specific to the cultural configuration of men and women. Advertisements rely heavily on conventional depictions of men and women in society, as they reflect certain aspects of society in an extremely concentrated manner. The images presented in advertising are constantly debated as to whether they are true or false, but it must be considered that advertisements are "neither false nor true reflections of social reality because they are in fact part of the social reality… as they are.” hyper-ritualized that emphasize certain gender manifestations and attenuate others.”