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  • Essay / Starbucks Research Paper - 1010

    The company generated revenue of over $500 million in the same year. In 2004, Starbucks generated $5.2 million in sales and $392 million in net profit. At the end of the 2005 fiscal year which ended on October 2, 2005, Starbucks generated 6.2 billion; a 20% increase over the same period in 2004. Their net revenue for the same period increased 23% over 2004. Starbucks had a goal of 1,500 stores in 2006, but at the rate things are going, rather, they are aiming for 1,600. To date, Starbucks has 10,000 Cafés around the world, including in the United States, which is home to a third of the company. In 2005, Starbucks was named one of Fortune's 100 Best Companies to Work For as a respected employer that values ​​its workforce. With strong ethical beliefs and an ethical mission statement that says, “Starbucks is committed to environmental leadership in all facets of our business,” they are one of a kind. Their strategies are: continue to focus on growth, establish leading positions with company-owned stores in key markets: US, Japan, Australia and UK; Preemptively enter and grow aggressively in all target markets, leverage the brand into new product categories and channels, pursue operational improvements, growth through innovation, develop and maintain leadership talent, maintain our value , our culture and our guiding principles. Starbucks' guiding principles are to provide an excellent work environment and