Industry Analysis – Foo GoSummaryThe industry analysis for Foo Go aims to provide management with basic knowledge for launching a marketing campaign focused on the offered product line of pre-packaged organic sandwiches. Given Foo Go's eco-friendly brand identity and positioning as a premium product, a range of sandwiches made only with produce from the organic farm will provide the company with a point of strategic foothold in the new and emerging market of organic food products. Foo Go's retail sales in WH Smith stores, supply agreements with other supermarket chains and being a first mover in the premium pre-packaged organic sandwich segment are the main strengths of the 'business. Additionally, the proposed product offering targets a major demographic segment consisting of young to middle-aged, environmentally conscious and fitness-conscious white-collar workers.Table of ContentsIntroduction 4Company Profile 4Scope of Marketing Plan 5Market Outlook and Growth Drivers 5Situation Analysis 6SWOT Analysis 6PESTLE Analysis 8Market Segmentation – Target Market and Product Positioning 9Goals and Objectives 10Marketing Strategy and Programs 11Implementation Measures and Controls 12References 13IntroductionThe marketing process encompasses the entire chain of value creation – from the identification of a latent need among the target consumer market that a business enterprise is convinced that it can profitably provide a solution to that need. The process is dynamic, as successful companies must continue to monitor their value proposition through careful analysis of changing trends in consumer preferences, the changing nature of...... middle of paper ... ...financial director/interview /2207901/fd-interview-greencore-fd-alan-williams> [Accessed 16 May 2014]Sandwich News, nd About the UK Sandwich Market, [online] Available at: [Accessed 14 May 2014]Shearman, S., 2013. Consumers are becoming more environmentally conscious. PRWeek, [online] Available at: [Consulted May 14, 2014] The Guardian, 2004. Wrappers have a short life, [online] Available at: [Consulted May 16, 2013] The Independent, 2006. WH Smith will put sandwiches on the menu, [online] Available on: [Consulted May 16 2014]