Evaluation and Monitoring Under Armor must integrate its marketing plan, ensuring that all sponsorships and endorsements contribute to Under Armor's values. Under Armor could speed up the process of redesigning the shoe line, making sure the brand is of the same quality and not just the logo that their customers are looking for for a great product as well as the logo on them. By adding to overseas sourcing so delivery times could be faster for design and production, they could also split the business and have different locations for orders and new products to make the faster and faster business.