Apple Computer, Inc. is one of the world's largest technology companies. The company was established on April 1, 1976, and incorporated on January 3, 1977. Apple Computer used this name for the first 30 years, then dropped the word "computer" on January 9, 2007. Apple has produced many innovative products. products and has successfully become one of the leading leaders in the field of technology. Apple itself produces hardware including Macintosh computers, iPods, iPhones and iPads. In order to support its own hardware, Apple also created software including the Mac OS cinema, a final editing studio, a logic studio and a music studio. production tools (Wikipedia, September 2010). The Macintosh computer was first released in January 1984 with only 128 KB of RAM. This was obviously insufficient, so Apple announced an updated version with 512 KB of RAM eight months later. Apple Lisa, the name of one of the Macintosh computers, was released in 1983. Apple Lisa was the first commercially successful computer to use a graphical user interface. All computers were text-based before Apple Lisa was released. This first GUI-based personal computer with a small hand-held device called a mouse was designed by Steve Jobs and his team. With the first GUI-based computer, Apple also created its own operating system and seven bundled application programs: LisaCalc, LisaDraw, LisaWrite, LisaGraph, LisaProject, LisaTerminal, and LisaList. Until today, Apple has been working on Macintosh computers for more than 20 years and...... middle of paper ...... planned to release new updates that would allow users to multitask (Kelleher, April 2010). The only thing I liked about the iPad was its 3G mobile data connection. I was able to connect to the Internet and leave my other laptops also connected to the Internet during my trip to Las Vegas. Overall, the products made by Apple are generally innovative. Apple has created its products in a unique way. They have their unique USB connector, charger, operating system, software, etc. This is a very dangerous way to run a business because Apple doesn't seem to have much interaction with other companies, but if Apple is successful it can sell its products at any price because no one else perhaps its competitor. This is a “make or break” method. Incredibly, Apple succeeded. Apple is now one of the largest technology companies in the world.