The market says that sex sells, and given the success of Fifty Shades of Grey, it's hard to argue. EL James sold 25 million copies in four months; compare this to Larssen's Millennium series which took four years to reach this mark. Everyone likes sex; although we are creatures of habit, we are also creatures of chaos. Fifty Shades of Gray appeals to the part of us that craves variety and craziness. All women's magazines publish articles on how to improve or spice up your sex life. Fifty Shades of Gray not only tells about exciting sexual experiences, but also goes into so much detail that the consumer is able to easily reproduce the performed acts. Another contributing factor to the novel's success lies in its origins. EL James wrote the story as fiction based on the Twilight series. It was uploaded to FanFiction.com. This meant that before its release, the novel already had a large fan base. All of these factors contributed to the massive success of the novel and helped spread its marketing campaign. Fifty Shades of Gray reinvented the public's perception of BDSM and addressed the "gray area" of sexual fetishes. When the subject of BDSM surfaces, typically gruesome images of medieval dungeons, sadistic devices, and pain overwhelm the mind. The author discredited the original social stigmas by exposing the reality of the lifestyle in an essence of elegance, romance and control. The novel humanized the BDSM lifestyle by pulling the emotional strings that make up our lives. But what if I told you that this best-selling erotic novel isn't that erotic? The market repeats that sex sells, but in reality it is fantasy that sells. The consumers of Fifty Shades of Gray are normal women interested in fantasies that the novel...... middle of paper ...... Hades Of Gray will end soon. Works cited1) http://www.tampabay. com/features/books/fifty-shades-of-grey-tops-all-book-sales-in-2012/21113012) http://www.dailymail.co.uk/femail/article-2187022/Fifty-Shades- Of-Grey-Its-really-FIVE-Shades-analysis-reveals-finishes-bestseller.html3) https://www.americanexpress.com/us/small-business/openforum/articles/6-business-lessons-from- 50-shades-of-grey/4) http://www.psychologytoday.com/blog/unique-everybody-else/201307/bdsm-personality-and-mental-health5) http://www.marketingmagazine.co. fr/article/1160495/marketing-moments-2012-fifty-shades-grey6) Brown, S. (1995). Sex 'n' Shopping: a “new” approach to consumer research. Journal Of Marketing Management, 11(8), 769-783.7) Patterson, A. and Brown, S. (2005). No story, no sale: a new approach to marketing communication. Marketing review, 5(4), 315-328.