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  • Essay / Media Globalization and Media - 752

    In recent years, more and more research has been carried out on the topic of globalization. Globalization is generally a process that we experience daily. According to the professor (Terhi Rantanen), “in practice, there is no globalization without media”. Media globalization has contributed to both the production and distribution of information. Dominick (2002) noted that the rate of information production doubles every eight years. Furthermore, “information is produced at a rate four times faster than information consumption” (p. 513). Media globalization is a long topic that includes television, radio, movies, music, the Internet, and other forms of digital media. The purpose of this essay is to summarize the relationship between globalization and media and to discuss the revolutionary changes brought about by media in recent years. The main phenomenon behind media globalization is to unify very different cultures and integrate them into one world. Geographic proximity and/or cultural relations have greatly helped the media between two different countries located thousands of kilometers apart. But the media brought them together by providing a platform for the exchange of feelings and culture. Cable and satellite television were known to most Americans, Canadians, and some European countries early on, and are now spreading to most other countries around the world. Media is involved in some very important events and affects their outcome like: media markets, audiences, advertisements, financial market, education and many other creative industries. In the early 19th century, media was not a very popular field. But now media is a part of every aspect... middle of paper... behavior choices. In short, the reality is that media has brought a revolutionary change in everyone's life, whether in a positive or positive way. in a negative sense. But the truth is that it has brought comfort to our lives in every way. This essay examined the phenomenon of globalization from the perspective of the media. The effects of globalized media have been discussed as presented by various communication scholars. To avoid the negative effects of the media, there must be an international organization in which delegates from all countries should work together to create rules that allow the media to work within specific limits that do not harm feelings, ethical values and to someone's other cultural issues. This essay is a call for the creation of a new theory of communication that will address these emerging phenomena..