Content PageIntroduction..................................... ....................................................... ............................. ...page 3Analysis of the situation............... ................................... ............... .......................page 3Objectives............. ................. ................................................. .. .................................page 4Defining the strategy............. .................................................. ................ .................page 5Tactics (Marketing Mix for Pure France)........ .................................................. ....page 6Control (Performance Measurements)... .............................. ................................... page 8Customer Reach, Retention and Retention (E-CRM).. .............................page 8E -tools............... ............................. ................... ............................................. .page 9Traffic creation : on-site and off-site (SEO, SEM)................................... page 10Summary page of recommendations................................................ ........page 11Bibliography page.............................. .. ...................................page 12Introduction:Pure France is the commercial company under the trade name Atkins and Jones Limited, a fully registered company incorporated in Ireland. They offer property management services in France through their website (www.purefrance.com), but they have a limited budget and few ideas on how to expand their business. After analyzing their current website, we will come up with an e-marketing plan to improve their internet presence, drive more traffic to their website and convert that traffic into revenue. Situation Analysis: The model I chose first for analysis is the SOST...... middle of paper ......iography• Montblanc Retreats. Website. Retrieved 06/01/2013 • eMarketing eXellence: Planning and optimizing your digital marketing. Chaffey, David and PR Smith. (2008). 3rd edition.• Digital marketing: strategy, implementation and practice. Dave Chaffey and Fiona Ellis-Chadwick. (2012). 5th edition.• The Lion of Sales. Website. Retrieved 07/01/2014. http://www.thesaleslion.com/4-reasons-why-internet-cookies-will-rock-your-business%E2%80%99-world/• Nielsen, Jacob. January 1995. Retrieved 03/12/2013. Ten usability heuristics. http://www.useit.com/papers/heuristic/heuristic_list.html• SnoStation. Website. Retrieved 09/12/2013. http://www.snostation.com• Guide to the SOSTAC marketing planning model. Website. Retrieved 12/15/2012. http://www.smartinsights.com/digital-marketing-strategy/sostac-model/• Alexa.com. Website. Retrieved 06/12/2013. http://www.alexa.com