I started working as a web content writer in 2010, where we read and distribute news for publication. It took me a few months to learn that what we do is actually article writing and NOT content writing. After over a year of working as an article writer, I was hired by an SEO company. That’s where I stumbled upon creating original, relevant, and valuable content and content marketing. Definition of Content Marketing If you look around the internet, you will see different definitions of content marketing. But to put it simply, it is the process of spreading your brand message across the World Wide Web to leverage your business's online presence, attract new customers, and retain existing customers. For those who don't know, content is more than just a blog post. This can take a variety of forms, such as images, videos, e-books, white papers or case studies, and even that short status update you post on Facebook. This is basically anything you post and share online. Who uses content marketing? Nowadays, content marketing is used by various companies such as Microsoft, Cisco Systems, P&G and many others. But you don't have to be a Fortune 500 to have a business blog. This type of marketing process is also developed and executed by small businesses and individual stores around the world. In fact, the Content Marketing Institute revealed in 2012 that 9 out of 10 B2B marketers, regardless of company size and industry, use Content Marketing to bring about the results they want. So if you think your business doesn't need this strategy, think again. Content Marketing for Business As mentioned earlier, content marketing is used to leverage your brand's online presence, attract customers, and retain existing customers. Ho...... middle of paper ......s. This is because when you regularly publish new articles, the more your website is updated. From an SEO perspective, this is ideal if you want search bots to continually index your site. Additionally, creating content gives you and your readers a reason to share information on social media platforms. This makes you ubiquitous on the web, at least in your industry, which translates into customer loyalty. Before you begin Although the main benefits of content marketing relate to lead generation (attracting your potential customers to your brand's products and services) and conversion (turning your audience into real customers), it is not a machine to earn money. Just because you follow this strategy doesn't mean you have a steady stream of income. It's part of the process that, when done right, can help you achieve your business's marketing goals..