Super Junior is a 13-year-old idol group with many guaranteed strengths, which has made them one of South Korea's most successful artists. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayFirst of all, Super Junior is a group of 13 members with diverse talents who can update and adapt to the demands and changing tastes of the local and global world. environment. They are individual artists who continually strive to improve their multiple skills in the entertainment industry by taking acting, singing, dancing and foreign language classes to communicate with international fans. With diverse abilities in different types of entertainment, Super Junior members can easily immerse themselves in local entertainment and identify their strength to fit into the gap of local artists; the large number of members (13 at their peak, 11 now) is also both a strength and a weakness. Second, their flexibility in number of members (unit subgroups) allows for different experiences in new markets (such as Super Junior M, Super Junior KRY, etc.) and new genres of musical performances (ballads, music R&B dance or fascinating fierce performances, etc.). Furthermore, instead of being operated and managed with other artists under SM Entertainment (SMEnt), Super Junior was promoted under SJ. Label - a sub-company of SMent - with separate investments, teams and activities since 2015, which has given them more chances to shine not only nationally but also internationally. With SJ Label's management, they don't have to compete with other artists within SMent for investment and resources. For over 10 years in the industry, they have grown with connections, reputation, experiences and power as well as experiences to attract a new group of audiences and countries; good relationships within the entertainment market. Additionally, the fact that all members are above teenagers could be their chance to be more easily recognized among young and early boy bands, especially for their international taste in appearance. Today, their initial contracts, called “slave contracts,” have expired, so they are now pursuing their own desire rather than being forced to fulfill the tight schedule set by the company. Last but not least, loyal fans and followers. who have supported them for a long time could be the intermediaries with their friends, families or colleagues and without mentioning that they are growing and have improved income so that these audiences are taken into account with special conditions; they engaged dedicated, dedicated fans (such as purchasing SMent stock to support their rights, purchasing billboards and advertising to help promote their album and concert, volunteering under the name Super Junior). Keep in mind: this is just a sample. Get a custom paper now from our expert writers. Get a Custom Essay Besides their strengths, they also have weaknesses, some of which are common to South Korean artists, but the rest might come from their own problems. Linguistic and cultural barrier to penetrate new markets outside their traditional areas (China, Japan or Southeast Asia)).