They have dominated the Chinese market since the early 1900s, and as of 2011, they were the number one automaker in the country. They know the brand and are brand loyal to their consumers. They are still considered an elite brand with an impeccable image of luxury and glamour, which definitely appeals to status-conscious Chinese consumers. They are ahead of their competitors because they are in tune with the desires of their customers and produce cars that suit and appeal to them. If Buick continues with the same strategy, it should stay ahead of the curve. However, they must be aware of the threat posed by other companies trying to capture the Chinese market. If, in the future, one of Buick's competitors is able to better satisfy the needs of Chinese consumers than Buick, then the company could be in