This comfort zone allows the consumer to personalize their experience within the company, for example, with the “4 Ps” (Kucuk, SU, Krishnamurthy, S, 2007 , pp52), the consumer can access the personalization of the desired product, the Internet allows a “free exchange of information” (Kucuk, SU, Krishnamurthy, S, 2007, pp53), as well as the possibility of comparing products and services hoping to find a less attractive alternative, online access allows consumers to purchase items from anywhere from a computer, laptop or mobile phone, Promotional emails are also an extremely popular way to receive product and sales information also from their mobile. telephones. These factors benefit the consumer experience by bringing conviction and expertise to the