It is extremely easy to profit from what people see and think, especially in an age where corporations have the power to influence anything to increase their profits. or gain notoriety. The article “Nike Won't Lead a Brand Revolution” (Taylor), featuring Nick Kaepernick, is written by Vanessa Taylor, a young woman from Minnesota passionate about speaking the truth in politics (Contently) explained how companies take advantage of movements to make something out of them, rather than contributing to society without expecting something in return. Say no to plagiarism. Get a Custom Essay on "Why Violent Video Games Should Not Be Banned"? Get an original essay At the beginning of the article, Taylor states how Nike is trying to use Nick Kaepernick's name to show people that they are altruistic. company that tries to do more for the community. They want to be part of the solution that will bring more peace among all, when in reality, they are taking advantage of these events to make themselves known in order to sell more of their products and increase their profits. This strategy is extremely effective for them as they have already generated 43 million in profits from this move alone (2). But Taylor in turn explains how Nike selflessly used social media by exaggerating events to increase name recognition and create more profits. made money on their own by putting their name out in the public to get more people to buy their products. To support this argument, Taylor explains how Nike went from supporting police forces with their "Law Enforcement Appreciation Day," (3) to creating a movement to show how our law enforcement agencies order put their lives at risk for our security to oppose these actions. they attack African-Americans. Which shows how leveraging social media has been an effective strategy for Nike and other profitable companies. Nike is trying to prove how good it is as a company by trying to change the world for the better, even though it's not necessarily a good company. example of a company that does good deeds altruistically. In the article, Taylor explains how Nike took advantage of its employees to maximize its profits, by not paying its employees enough money and failing to provide its employees with a well-maintained work environment. This shows how Nike must understand that if they want to “believe” that it is possible to change the world, they must first “sacrifice” everything they are doing wrong. (1) Keep in mind: This is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Taylor says that larger, more famous companies tend to seek profit rather than helping and giving back to the community that created them. first place. (2) Nike stays active on social media trying to convince people how they contribute to society by trying to solve societies most important problems, when in reality Nike is trying to profit from these events to make his name known. gain notoriety or profit. Work Cited: Mollman, Steve. "Nike's Police Appreciation Day faces backlash from 'Black Lives Matter' activists." Quartz, Quartz, May 15, 2015, qz.com/404743/nikes-police-appreciation-day-is-facing-a-backlash-from-black-lives-matter-activists/.Taylor, Vanessa. "Nike Won't Lead a Brand Revolution - Member Stories - Medium." Medium, Medium, September 12, 2018,