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Essay / Using Social Media as a Marketing Platform in their online marketing plans because they don't. I don't realize that the link between social media and research is being found. Social media marketing programs aim to create different functions to encourage users/readers and attract their attention to share their information on social media. Today's electronic word of mouth refers to any user statements shared through the Internet, such as social networks, websites, news feeds and instant messages, about a product, service, brand or event. Social media marketing as the process of attracting attention or traffic through a social media platform. Social media is a catch-all term for a platform that allows users to perform different social actions in a radical way. Common social media are Facebook, Linkedin, Twitter…etc. New advertising and marketing platforms…focus on conditions for cooperation and defection aptly describe the choices available to marketers and consumers in social media marketing…the vision of social media marketing is that the marketer – the consumer relationship can evolve towards mutual cooperation (Anderson, 2010). Linkedin is the first social networking site aimed exclusively at professionals, but also a networking tool for professional rather than personal purposes...allows more people to take comments and conversations seriously because everyone has their professional reputation on the line ( Neal, 2011). The advantage of the Internet is that it offers greater distribution or presence possible for less money than any other market...... middle of paper ......results for targets, women and men with managerial job titles. executive. In research, women are more likely to purchase these clothes than men, and women with higher income are more likely to purchase more expensive clothing than other women with less discretionary income and lower incomes. . Additionally, LinkedIn allows targeting different categories of users, such as specific companies/industries, gender, age of target audience, target group members, job functions and titles, as well as specific regions of the world or a specific country.2.5 Gantt ChartREFERENCE LISTAdrie Reinders and Marion Freijsen (2012) The E-Factor: Entrepreneurship in the Social Media Age. United States: BenBella Books Inc. William M. Luther (2001) The Marketing Plan: How to Prepare and Implement It. United States: Amacom Books
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