The entertainment industry has been around for many, many years, dating back to original theatrical productions. Actors and actresses had to ensure that they could find work and also ensure that they would be paid their dues correctly and quickly, which is why talent agencies sprang up. Talent agencies help actors, actresses, models and other entertainment figures find work in their chosen field and help them keep their careers on track. But in the 1980s there was a power shake-up and talent agencies were on the losing side of this power struggle. What I would like to explore and research is how these agencies were able to stay in business and utilize the media. and other points of sale to keep your head above water and not go bankrupt. How much power did talent agencies have before the upheaval of the 1980s, how was this power transferred and to whom. How were agencies able to continue generating business and thriving in an industry that appeared to be in decline? What tactics were used by talent agents to stay relevant in an industry where their power was being transferred to others in the same industry? Talent agencies became very powerful in the entertainment industry and did whatever they wanted. When the 1980s arrived, the entertainment industry underwent a major upheaval and power was taken away from talent agencies and, therefore, shared among others in the industry. As a result, many talent agencies began to disband and this part of the industry began to decline. To stay in business, many agencies began expanding their influences to other sectors of the industry, such as modeling, voiceovers and ch...... middle of paper...... h social media, talent agencies in the late 1990s and early 2000s, their luck changed. Through social media, agencies fueled rumors and stories to bring back the power of managers, casting directors and film producers. Ken Slevin, one of the founders and owners of talent agency CESD, said social media helped his business rise to prominence in the United States. Through the use of Facebook, Twitter, Instagram, and Pinterest, he found talent and expanded his business to cover the entire United States of America. One of her agents, Mallory Tucker, said social media helps her easily stay in touch with her clients and allows her to connect on a more personal level. Through social media, this connection between agents and their artists should be the catalyst to keep the industry alive and running well for the future..