Etisalat is a leading multinational organization with presence in 15 countries across the Middle East, Africa and Asia. It is one of the leading telecommunications operators and a large company. Etisalat was founded in 1976 and launched the first mobile network in the Middle East in 1982. In 1983, the UAE government obtained 60% of the company's shares and the remaining 40% was listed on the stock exchange. Since then, Etisalat has been serving its people by creating modern telecommunications infrastructure and innovating. Over the past 41 years, by providing high quality and reliable services, Etisalat has almost touched the hearts of every people. Etisalat is at the forefront of many advanced “green” technologies and is a provincial leader in providing environmentally friendly information and communications solutions. Etisalat successfully achieves all its targets and objectives; creating high income in the picture. Etisalat's actual performance has always reached its potential performance; therefore global and efficient growth. (Annual Report 2012, Business Overview of GROWTH STRATEGIES ASSESSMENTINTENSIVE GROWTHMarket Penetration Strategy Etisalat.ae is an official Etisalat website that provides essential information to new and existing customers. This includes: Online invoicing system – existing customers can pay, recharge, re-register mobile numbers, check call rates and call log  Promotions – new promotions and offers are always put on the website For example: “Get two. free month rental with the new ultimate postpaid business connection » Exchange your old phone with a new 3G smartphone for only AED 299 - from March 24, 2014 to June 24, 2014. ae/en/promotions/personal/promotions.jsp). Pa.. .... middle of paper ...... on the path to becoming one of the most admirable telecommunications companies in the world.' Elissa Mohammed Al Suwaidi, President’s Statement; annual report 2012 from http://www.etisalat.com/en/presentation/chairmans-statement.html)Etisalat is the fastest growing telecommunications industry with creativity, innovation, products and services the most recent. Etisalat focuses on the “quality” of the products and services it provides at a reasonable cost. Its network coverage is its strength and leaves no opportunity for growth behind. Etisalat takes all initiatives using plans and strategies. Etisalat generates high revenue every year, which proves that the gap between potential and actual performance is either minimal or non-existent, but yet every sector wants to grow further, just like “Etisalat”. Etisalat's success is due to the differentiation of the growth strategies it implements.