This is because online retailers can implement marketing strategies that attract customers to shop online. Perceived usefulness is one of the factors that influence customer intention. Utility refers to how a website provides value, efficiency and benefits to the customer that will influence their purchasing decision. Furthermore, Honarbakhsh, Hooi, Kavianpour, and Shadkam (2013) found that perceived ease of use has a significant impact on customers' intention to sell online. Indeed, the customer can discover practical and sought-after products or services by browsing the website. Then, trust is a crucial factor in marketing for successful commercial exchanges and maintaining online customer relationships (Rios and Riquelme, 2008, p. 733). Trust can increase the level of customer confidence towards online retailing. Last but not least, perceived enjoyment is also one of the key factors that affect the customer's purchase intention. Testing the impact of perceived enjoyment can help retailers better understand customer behavior. Although online retailing is popular today, there is still a lack of understanding regarding online retailing and its impact on marketing (Chua, Khatibi, & Ismail, 2006). Overall, online retailers can improve customer satisfaction and loyalty to their stores by offering competitive products.