I found three different e-commerce companies that recently faced a consumer privacy data breach. Target one of the most well-known breaches that affected nearly 40 million people, Evernote Corp., an online note-taking service, and LivingSocial, a company that offers gift certificates that customers can use in different cities of the world. In this article, I will discuss what happened and how each company handled the different situations they encountered. Target is one of the largest and most leading companies in the retail market. “The credit and debit card information of 40 million Target customers was compromised, in what has been called one of the largest breaches of U.S. consumer data on record.” (Jamieson & Erin, 2013) “The breach captured data stored on the magnetic strips of cards that customers swipe at checkout, according to Krebs on Security, a respected data security blog. The breach involved everything from customers' names, their emails, as well as credit card information, including CVV codes on the back of their cards. The breach occurred during the Thanksgiving holiday season, including Black Friday, one of the most notorious shopping holidays of the year. (Jamieson & Erin, 2013) According to an article published on the Forbes website, “the company has moved relatively slowly in the face of this violation. » (Burg, 2014) Target was slow to respond to the situation, which made people guess what Target's priorities were in this incident. This shows that they were more concerned about their image than letting customers know right away. “Customer service lines for the company's own Target Redcard credit cards were gridlocked.” (Burg, 2014) This means they were not speaking to the customer in the evening... middle of paper ......-million-passwords-reset/Jamieson, A., & Erin, M. ( 2013, December 19). Millions of Target customers' credit and debit card accounts could be affected by a data breach. Retrieved from NBC News: http://www.nbcnews.com/#/business/consumer/millions-target-customers-credit-debit-card-accounts-may-be-hit-f2D11775203Johnson, K. (May 6, 2013) . ). LivingSocial Reveals Cyberattack, Notifies 50 Million People, Says No Credit Data Was Breached. Retrieved from Bloomberg: BNA: http://www.bna.com/livingsocial-reveals-cyberattack-n17179873787/Wagenseil, P. (March 4, 2013). Evernote violates its own email security rule in the event of a data breach. Retrieved from Tech News Daily: http://www.technewsdaily.com/17138-evernote-breach-booboo.htmlWestervelt, R. (April 29, 2013). LivingSocial data breach affects millions of people. Retrieved from CRN: http://www.crn.com/news/security/240153803/livingsocial-data-breach-affects-millions.htm